I guess that I like red, because my wife's Solstice is red and my Ford Escape is red. Or maybe I like black, because my Jeep CJ-5 is black and my old 83 Yamaha is black. When I bought the Solstice for my wife, the red just looked like her. So I gave it to her for our 25th anniversary. The Escape is interesting, because I bought it new, two summers ago. There is two Ford dealers within fifteen minutes of me. So I went to one, and they had an Escape that I really liked and it just caught my attention. It was a dark red. So then I went to the other Ford dealer, and they had an Escape that had the same options, but it was silver. So the bottom line was that the silver one was three thousand dollars less than the Red one. I liked the red one, but not three thousand dollars worth. So I went back to the dealership with the red one, and told them that if they could meet the price of the silver one at the other dealership, I would buy it. If not, I would go over and buy the silver one. After a little theatrics, the salesman at the dealership with the red one got to within $250 of the silver one. Evidently, red paint costs $250 more than silver paint. It is actually on the sticker. Anyway, it was worth that to me for the red, but I almost walked out over the $250 on principle, but my wife talked me into paying the extra and getting the color I wanted. So that is my story. The jeep is black because it is rattle canned, and I got a deal on cans of black Rustoleum. Touch up is easy that way, and it needs touched up a lot.