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Thread: $300,000 watch that doesn't tell time...

  1. #1
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    Default $300,000 watch that doesn't tell time...



    The $300,000 Watch That Doesn’t Tell Time

    A $300,000 watch? Luxury. A $300,000 watch that doesn’t tell time — and that sells out? Pure genius.

    According to several news reports flagged by my friends at Luxist, Swiss watchmaker Romain Jerome just launched the “Day&Night” watch. The watch won’t tell you what time it is. That’s so yesterday. But it does tell you whether it’s day or night — helpful, I guess, for billionaire types who can’t afford windows.


    As the company’s Web site boasts: “With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”

    What’s most impressive about the Day&Night is its complexity, given its absolute uselessness. The watch features two tourbillons — devices that overcome the ill effects of earth’s gravity on a watch’s accuracy — connected by a differential mechanism. Instead of hands, the watch has a “contemplative tourbillon operation whereby the ‘Day’ tourbillon operates for 12 hours to symbolize working life, while the ‘Night’ tourbillon takes over afterward to represent an individual’s private time.”

    Like other Romain Jerome watches, the watch is made in part with steel salvaged from the sunken Titanic, along with material from the shipyard where it was built. That sounds creepy to me, but maybe today’s buyers prefer morbid metals.

    The company’s chief executive, Yvan Arpa, cited statistical studies to explain how the watch better reflects the time-philosophy of today’s wealthy.

    “When you ask people what is the ultimate luxury, 80 percent answer ‘time’. Then when you look at other studies, 67 percent don’t look at their watch to tell what time it is,” he told Reuters.

    He added that anyone can buy a watch that tells time — only a truly discerning customer can buy one that doesn’t.

    And here’s the best part: The watch sold out within 48 hours of its launch.

    From: http://blogs.wsj.com/wealth/2008/04/...od=MostPopular


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    Man, that is ridiculous. Just think about how many Rolexes and Breitlings you can buy with that kind of money.

  2. #2
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    thats one of the dumbest things ive ever seen, along with this

    an artificial beach with a real beach 300 yards away
    "It`s great to want to be part of something, but it`s a different thing completely to believe wholly in some type of movement, and to give everything for that something."
    -Brandon Boyd, Incubus

  3. #3
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    Some people just have way too much money! The funny thing is... they'll probably get a tax write-off on it for using it as a work expense or something. LOL
    Poi Dog

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    thats horrible, next theyre making unlocked doors you cant open and air you cant breathe
    Last edited by Kaneohe til the end; 04-27-2008 at 01:30 PM.
    "It`s great to want to be part of something, but it`s a different thing completely to believe wholly in some type of movement, and to give everything for that something."
    -Brandon Boyd, Incubus

  5. #5
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    Romain Jerome always makes weird watches, the titanic XX sold out as well on the first day but I still see them popping up way way way under what they sold for new.

    Two functioing tibs in a watch is a feat though, not much room for anything else.

  6. #6
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    i say just rich people bored so they just spend money

    i wud love that lifestyle

  7. #7
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    Whenever the wealthy are presented with an opportunity to show their status....

    At least for many with lots o' cash
    Where are the other two strings?

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