I'm not going to start any s**t up by pointing at the "other" thread, or mentioning the name of the "other" company...in fact, I'm not even going to draw direct parallels between the differences in outcomes. But it's plain to see the damage that can be done to one reputation, and how far the scales tip in favour of another company, just by the way in which a situation was perceived to have been dealt with.
And despite the wordiness of my post, I'm going to say the word perceived again, just to clarify for everyone that I'm not attempting to judge the rights or wrongs of a situation that I had no involvement in, other than as a voyeur.