Honestly, when Aaron came to me with the idea of making an ukulele website I was like, "Nobody's going to go to it. We'll have maybe like 100 members..." I initially turned it down. After thinking about it some more, I figured, what the hell, there were people watching the IAH lessons, we can't just leave them hanging.
Theres sort of a stigma and expectation about the Ukulele in Hawaii. It's an accepted instrument but at the same time, it's heavily associated with Jawaiian and local contemporary stuff. People in Hawaii, like me before, don't realize how fast the ukulele is growing outside of Hawaii especially with the younger demographic. People in Hawaii assume that Hawaii is the end all be all for the uke. Obviously the growth of this forum tells a different story. People in Hawaii make up less than 10% of our total traffic. The ukulele is exploding outside of Hawaii. The best part about it, the people outside of Hawaii are trying to learn Jake's stuff, or James Hill's stuff, or even making up their own songs! They're not tied down by preconceived expectations of what you are supposed to do with an ukulele.
When Aaron and I sat down and began planning the website our mission statement was, "To grow the next generation of Ukulele players throughout the world by providing educational resources and a community to bring them together." Our logo is based on the idea of growing the next gen ukulele player. The second important goal for us was to destroy those preconceived notions of what an Ukulele should sound like, or what kind of music you're supposed to play on it. People in Hawaii expect Jawaiian stuff, people on the mainland expect Tiny Tim style stuff, so we wanted to do whatever we could to help change that and show that the uke is a legitimate instrument that is easy to learn and can be used to play ANYTHING.
Everyone who is a part of this website now is pretty much ahead of the game. Talking to people like Mike Upton at Kala Ukuleles, he says he can't even keep his stuff in stock and lets face it, you know what kind of people are buying Kala type ukes today; the beginner - intermediate who will become the teachers, artists and superstars of ukulele tomorrow.