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View Full Version : New Breedlove Ukulele Prices



SuperSecretBETA
03-21-2010, 07:58 PM
http://www.acousticguitar.com/article/default.aspx?articleid=25159


Breedlove’s line of ukuleles is available in concert and tenor sizes (starting at $1,339).

Original estimates were going to be set at $999, but it looks like they will unfortunately start at $1,339. I still haven't seen any pictures of the production models. I'm slightly disappointed. Oh, well. :(

Skitzic
03-22-2010, 02:19 AM
Blah. That's a shame. I'll add one to the list after a KoAloha. I'd never get the first run anyway.

cornfedgroove
03-22-2010, 04:38 AM
that is a shame...I'm a breedlove fan. I think they have both quality of build and good aesthetic style. Problem is, I think they're a little too big for their britches in some departments. For me its like, why would I pay $3,000 for a yamaha guitar, when I can get a Gibson, Taylor, Martin or a variety of others that specialize in more expensive production guitars. Likewise, why am I going to pay $1500 for a ukulele to get a ukulele made by a guitar company...if you wanna break into a new market, its my opinion that you can start off in the $600-$1000 range like the atlas series guitars to still attract the hobbyists. That gives them both the prestige of a higher quality uke, but also keeps them within reach for the average person to purchase.

I guarantee I'll never get one...for $1500 I'll get a NSB tenor from Moore Bettah for crying out loud!!! why would I ever spend that much money on something that is of unsure quality when I can get something from a renown maker of the utmost reputation for same price?

jimmybookout
03-22-2010, 05:49 AM
The problem Breedlove has is that they have to start their ukulele business in the same market and price point as their guitars, relatively speaking. I have never owned a Breedlove, but my perception is that they are a good factory builder, on par (or maybe a little above) Taylor, Larrivee and possibly Martin but below Collings. With that said, they cannot come out with a ukulele at $600, IMO (unless they branded it under Atlas). That puts them (Breedlove) only a couple hundred more (and in some cases, less) than certain factory built Asian instruments (Pono for one). I never heard any price resistance to Collings' ukuleles, so maybe that shows Collings reputation in the market verses Breedlove?

Jimmy

cornfedgroove
03-22-2010, 07:05 AM
I'm pretty sure it was the Atlas series that really put Breedlove on the map in the first place...because it has a high quality, a reputation that stems from Taylor (giving them credibility), and a price point that keeps it affordable. The fact that they hang on the wall in GC's everywhere help a great deal so everyone can play them, but you dont see alot of their American mades on the GC wall (although some). I really think the Atlas series put them on the map and opened the door to the higher end market...they should do a 2-tier series like the guitars. Korean made vs American made with enough difference between the two to make the difference exciting.

and I would agree that the American made Breedloves are on par with the Taylor/Martin range of guitars...the atlas series is still solid, and the best bang for the buck in alot of ways, but not the same as American made guitars. I do own a breedlove atlas that has warmed up very nicely, and that because of age, is quite a nice guitar...but compared to another played-in Taylor 314, its no comparison.

haole
03-22-2010, 07:18 AM
If they were priced to compete with the standard Hawaiian K-brands, they might really have something there. But like Collings, they're priced a little too close to customs from William King, Chuck Moore, and Dave Means. Collings does make a damn good uke, and I'm sure that Breedlove will make something fantastic as well, but I think their target audience is guitar players who have heard of them before. Either way, cool to see another well-known guitar maker jump into the uke arena.

jimmybookout
03-23-2010, 03:14 PM
If they were priced to compete with the standard Hawaiian K-brands, they might really have something there. But like Collings, they're priced a little too close to customs from William King, Chuck Moore, and Dave Means. Collings does make a damn good uke, and I'm sure that Breedlove will make something fantastic as well, but I think their target audience is guitar players who have heard of them before. Either way, cool to see another well-known guitar maker jump into the uke arena.

In an interview from this years NAMM, Bill Collings said they sold 200+ ukuleles in 2009. That's pretty snappy business for the first year. I have no doubt that many of Collings ukuleles went to folks that own Collings guitars. The day will come that I will order a Collings ukulele because of the amazing quality of my Collings 000-2H. That guitar is now 17 years old and is the one guitar I will never sell, it is a great guitar.

Jimmy

jimmybookout
03-23-2010, 03:25 PM
I'm pretty sure it was the Atlas series that really put Breedlove on the map in the first place...because it has a high quality, a reputation that stems from Taylor (giving them credibility), and a price point that keeps it affordable. The fact that they hang on the wall in GC's everywhere help a great deal so everyone can play them, but you dont see alot of their American mades on the GC wall (although some). I really think the Atlas series put them on the map and opened the door to the higher end market...they should do a 2-tier series like the guitars. Korean made vs American made with enough difference between the two to make the difference exciting.

and I would agree that the American made Breedloves are on par with the Taylor/Martin range of guitars...the atlas series is still solid, and the best bang for the buck in alot of ways, but not the same as American made guitars. I do own a breedlove atlas that has warmed up very nicely, and that because of age, is quite a nice guitar...but compared to another played-in Taylor 314, its no comparison.

I respectfully disagree. Breedlove was on the market for a good while before they did Atlas. I think, in a way, Atlas has hurt Breedlove's ability to sell higher end guitars in the market. It is very rare, with any consumer product, where the low end helps drive the high end brand's distribution and sales. Your point is well taken that distribution of Atlas at Guitar Center is impressive, as is Taylor's 100, 200, and 300 series. Sadly for Breedlove, where Taylor also gets 700,800, and 900 series guitars in the stores, Breedloves are few and far between.

Jimmy

cornfedgroove
03-23-2010, 04:01 PM
I respectfully disagree. Breedlove was on the market for a good while before they did Atlas. I think, in a way, Atlas has hurt Breedlove's ability to sell higher end guitars in the market. It is very rare, with any consumer product, where the low end helps drive the high end brand's distribution and sales. Your point is well taken that distribution of Atlas at Guitar Center is impressive, as is Taylor's 100, 200, and 300 series. Sadly for Breedlove, where Taylor also gets 700,800, and 900 series guitars in the stores, Breedloves are few and far between.

Jimmy

I hear ya Jimmy...my vantage was not from a high-end reputation perspective, but rather recognition in the largest area of the guitar market, the mid-ranged hobbyists. I'm not disagreeing with you at all, just see it differently...and really not sure what the truth is. I think that the Atlas put it in the hands of countless teens and college students, opening the door for future, higher end sales. They already have a good reputation based on their history with Taylor, a good start but I would see that as "limited" in that high end range. I would think that the atlas would have helped them establish a really booming financial base, and allowing them to come full circle back into the high end market with vengeance as these teens and college students have evolved and grown up with Breedlove. I think as the years go by, we'll see the American Breedloves on the GC wall as much as Taylor and Martins. I dont know what the strategy is, but that kind of seems like it to me.

jimmybookout
03-23-2010, 04:55 PM
I hear ya Jimmy...my vantage was not from a high-end reputation perspective, but rather recognition in the largest area of the guitar market, the mid-ranged hobbyists. I'm not disagreeing with you at all, just see it differently...and really not sure what the truth is. I think that the Atlas put it in the hands of countless teens and college students, opening the door for future, higher end sales. They already have a good reputation based on their history with Taylor, a good start but I would see that as "limited" in that high end range. I would think that the atlas would have helped them establish a really booming financial base, and allowing them to come full circle back into the high end market with vengeance as these teens and college students have evolved and grown up with Breedlove. I think as the years go by, we'll see the American Breedloves on the GC wall as much as Taylor and Martins. I dont know what the strategy is, but that kind of seems like it to me.

Here's the problem Breedlove faces, IMO. Breedlove never became truly established as an upper-mid to high end builder, certainly not like Martin or Taylor did.In fairness, Breedlove is MUCH younger than Martin and a fair amount younger than Taylor. In one way, it was smart to name their low end import something other than Breedlove (see Sigma by Martin years ago), now their work is cut out for them to get Breedlove established as a high end factory guitar

Jimmy

cornfedgroove
03-23-2010, 05:36 PM
Here's the problem Breedlove faces, IMO. Breedlove never became truly established as an upper-mid to high end builder, certainly not like Martin or Taylor did.In fairness, Breedlove is MUCH younger than Martin and a fair amount younger than Taylor. In one way, it was smart to name their low end import something other than Breedlove (see Sigma by Martin years ago), now their work is cut out for them to get Breedlove established as a high end factory guitar

Jimmy

yap, thats the dilemma...they may just be content with being a mid-sized manufacturer when all is said and done, who knows? Eh, nothing happens overnight...what makes Gibsons and Martins so huge is their long history and tradition. Quality products pay into reputation and longevity...after a while, that longevity can turn into a history, tradition and mystique of its own...paying even bigger dividends as legitimately "established". Time will tell.

I wish more people would take notice of Seagul guitars...for the price, those guitars are champs and better than about any other guitar in their range.

SuperSecretBETA
03-23-2010, 05:54 PM
I wish more people would take notice of Seagull guitars...for the price, those guitars are champs and better than about any other guitar in their range.

I have a Godin 5th Avenue archtop. It's made by the same company, and the quality is superb! These Canadians can really build guitars.

IMO extremely underpriced, but don't tell Godin!

cornfedgroove
03-23-2010, 07:21 PM
I have a Godin 5th Avenue archtop. It's made by the same company, and the quality is superb! These Canadians can really build guitars.

IMO extremely underpriced, but don't tell Godin!

I really only brought them up because they are a company content with their status...they fly under the radar to alot of the newer crowd, but definitely have a following and an understood reputation for quality. I know alot of players who love their seaguls and have had them for 15+ years

deach
03-24-2010, 01:45 AM
I think it's hilarious to judge the price of something you've never played.

jimmybookout
03-24-2010, 02:18 AM
I think it's hilarious to judge the price of something you've never played.

No one has judged the Breedlove ukulele. This entire thread has been about Breedlove's position in the market and whether their price positioning of their ukulele is correct. The market will determine that.

Jimmy

cornfedgroove
03-24-2010, 04:54 AM
yeah, I think the closest anyone came to judging is when I said that I'd never buy one, because for $1500 I'd rather have a Moore Bettah NSB or another uke made by an uke company. Thats not judging the breedlove, its just saying that for the money, I lean toward companies that specialized in the instrument I'm buying. Alot of that is because I have the budget to only be able to justify ONE, nice instrument....so I'll default to those that specialize (it makes sense). I'm a breedlove fan, and I've always wanted one of their ukes, but in my mind (for my budget) its an unjustifiable novelty.

example for $3000 that I dont have, if I want to buy an acoustic guitar- all things being equal- which one am I NOT gonna buy: A) Gibson B) Martin or C) Yamaha...
I'll go with reputation and longstanding history within that particular market. Its not a judgment on anyone, its just how I buy my instruments based on my budget.

deach
03-24-2010, 06:49 AM
No one has judged the Breedlove ukulele. This entire thread has been about Breedlove's position in the market and whether their price positioning of their ukulele is correct. The market will determine that.

Jimmy

Sorry, I should have quoted what I was referring to.


....

I guarantee I'll never get one...for $1500 I'll get a NSB tenor from Moore Bettah for crying out loud!!! why would I ever spend that much money on something that is of unsure quality when I can get something from a renown maker of the utmost reputation for same price?

I don't know how you can compare the two without actually playing the two.

cornfedgroove
03-24-2010, 06:56 AM
reading it back for 3rd time, that "unsure quality" along with my usual ranting tone, I can see where you're coming from. It does look like I was doggin' it maybe a bit. Hope I explained it well enough.

what I said is still true though. Its like buying Kix cereal..."Kid tested, mother approved"

paraclete
03-24-2010, 07:10 AM
http://www.acousticguitar.com/article/default.aspx?articleid=25159



Original estimates were going to be set at $999, but it looks like they will unfortunately start at $1,339. I still haven't seen any pictures of the production models. I'm slightly disappointed. Oh, well. :(


Er, is that list or street price? Quite possible that if the higher is the list, the street price will still be $999....

Skitzic
03-24-2010, 07:34 AM
I would just like to say I heart my Breedlove. I heart it more than my friend's very pricey Taylor (and not just because it's mine).

Maybe he just has a bad one, but I think it sounds dead and muted. My Breedlove sings, even with old strings.

I still wouldn't pay 3,000 for a uke, Breedlove or not.

SuperSecretBETA
03-24-2010, 01:27 PM
I think it's hilarious to judge the price of something you've never played.

I'm not sure if you wanted to quote me for your post here, but I'll respond as if it were. :p

I wasn't prejudging the value of the ukulele. I'm not saying a $1339 concert isn't worth $1339; I merely wanted a uke from Breedlove that valued around the $999 mark.


Er, is that list or street price? Quite possible that if the higher is the list, the street price will still be $999....

Frankly, I don't even know how accurate that article I quoted is. After I posted it, I tried looking for various list and street prices for the instruments listed, but most match neither list nor street (too high, too low, and all over the place). I'm hoping $1339 is list price or just completely bogus, and $999 is street price like they said at NAMM 2010.

joejeweler
07-22-2011, 10:06 PM
In my search for a nice concert sized quality ukulele i came across this Breedlove all koa,.......and a very
nice koa it is. The build looks very clean, btw.

However, like has been mentioned previously, i think i will hold out for a Moore Bettah concert.

For sure you get a lot more for the same money, and you have a ukulele "specialist" with a steller reputation for build quality and consistancy. The usual "bling" from Chuck a freebee in my opinion! :drool:

Maybe Breedlove needs to get on 100% solar power also, to get their costs down!

Retail Price: $3,499.00
Discounted Price: $2,624.25
You Save: 25%

http://www.acousticvibesmusic.com/catalog/index.php?main_page=product_info&cPath=170_172&products_id=1323

http://i204.photobucket.com/albums/bb200/joejeweler/Breedlove%20Koa%20Concert%20Ukulele/BreedloveKoaConcertUkuleleFront.jpg

http://i204.photobucket.com/albums/bb200/joejeweler/Breedlove%20Koa%20Concert%20Ukulele/BreedloveKoaConcertUkuleleBack.jpg

http://i204.photobucket.com/albums/bb200/joejeweler/Breedlove%20Koa%20Concert%20Ukulele/BreedloveKoaConcertUkuleleSide.jpg

Nuprin
07-23-2011, 01:51 AM
I recently got a Breedlove American Series spruce/sapele tenor. Normally marked $999, this one had excess glue on the headstock inlay so it was marked down to $799. It sounds amazing and, in my opinion, is definitely worth the $999 they're marked at. Compared to my Moore Bettah though, there's no comparison...MB wins hands down.

Lexxy
07-23-2011, 01:53 AM
I recently got a Breedlove American Series spruce/sapele tenor. Normally marked $999, this one had excess glue on the headstock inlay so it was marked down to $799. It sounds amazing and, in my opinion, is definitely worth the $999 they're marked at. Compared to my Moore Bettah though, there's no comparison...MB wins hands down.

Don't think this forum's seen it yet chris!

PedalFreak
07-23-2011, 09:24 AM
The $1339 price is the RETAIL price. They will street around $899-999 :)

Nuprin
07-23-2011, 03:32 PM
Don't think this forum's seen it yet chris!

I'll get a sound sample up soon...promise.

delray48209
07-23-2011, 04:18 PM
Had a chance to play one the other night. The radius neck is nice. The sound is good. Would I pay $1000 for it? I don't think so.

70sSanO
07-24-2011, 08:42 AM
The Acoustic Vibes concert looks like a custom ukulele.

I checked out the Breedlove site and they list the base price for a spruce/sapele (not mahogany) tenor ukulele at $1339, koa at $2669.

However, on their custom shop page, some of the options, which are probably for a guitar, seem to be more than a little over the top price-wise.

As an example Gotoh 510 tuners are a $300 option... Waverly tuners are $525. Wow!

Not saying that they don't make quality instruments, but there is seems to be an ethical principle here that I find offensive.

John

Nuprin
07-24-2011, 05:22 PM
Don't think this forum's seen it yet chris!

Here you go Alex!

http://www.ukuleleunderground.com/forum/showthread.php?50836-Piano-Forte

Lexxy
07-24-2011, 09:10 PM
Here you go Alex!

http://www.ukuleleunderground.com/forum/showthread.php?50836-Piano-Forte

Thanks chris!

RichM
07-25-2011, 02:30 AM
Just noted this listing at Mandolin Brothers, not exactly known for their deep discounting; spruce-and-sapele tenor for $999.

http://mandoweb.com/Instruments/Breedlove-American+Series+Tenor/2399.aspx

While this is certainly a reasonable price for a premium small(er)-shop tenor, I'm still a little surprised; having owned several Breedlove mandolins, I found them very reasonably priced (by mandolin standards; mandolins on average cost a lot more than ukes). Spruce and sapele are pretty common tonewoods, so I would have expected the price point to be a bit lower.

However, at the end of the day, Chris (Nuprin) has shown us the way; we can argue about price all we like, but tone is tone, and Chris made that Breedlove sound super sweet. Nice work, dude!