It's kind of funny you should mention this. For almost two decades I was buying and selling guitars constantly - a few each year, at least. Then, I bought a Taylor midsize acoustic and had an SG style electric custom built for me and I haven't looked at any other guitars since. I used to joke that I kept buying guitars because I was looking for the one that would make me a better player. When I got those "perfect" guitars I realized that it wasn't a joke. You really will play better with a top notch instrument and, once you get said instrument(s) anything else is just bling. I'm not a big bling guy so I've never felt the need to upgrade from those guitars.
Much the same thing happened with uke. It took me a while to figure out that my favorite size was a concert scale with a soprano body. Once I did, though, there was no frittering around, got a KoAloha in that format as soon as I could and now I'm happy. Would a Moore Bettah be cool? You bet, but it's basically in the bling category so I don't expect to be ordering one any time soon.
John