I actually sat in the cubicle next to the girl who co-created that website. ICHC is actually from Hawaii believe it or not. She and her ex-boyfriend (they're still friends) sold the website for $2 Million last year to Ben Huh and she promptly quit her job. The funny thing is that none of us knew it was her until I put the pieces together 6 months after she left the company. Her screen name was Tofuburger and she was a vegan I knew she was connected to eric because I had met both of them when I had first moved to Oahu at my old job. I once saw them sitting in his car outside of my office both on their laptops working. I was wondering what they were doing, after I found out about that website it all made sense.