I've seen that uke before! Seriously, look at those tuning pegs, and the inlay-decal around the soundhole. And those gold frets that look as if they should be support beams on a battleship. I've seen this exact ukulele sold under a variety of different banners, almost like no company wants to take the credit for manufacturing it. You could call it Mahalo, Johnson, Fred, whatevah. And you have to pay shipping too?! If they're shipping it from the moon, then maybe $100 makes sense, but I'd leave it where it is.