Yes, how do they get a #11, when only 10 were made? Something is fishy here. Makes me wonder if there is possibly a back door market going on, where defective ukes are being sold by some unscrupulous employee(s), without the factory's knowledge...
I have no idea about the numbering, but I think it's really unlikely that someone would be sneaking out ukuleles to sell, from what I know of KoAloha (small operation, family like relationships). And given their warranty policy, it would be far too easy for something like that to get back to them--especially if it was a defective limited Red. One warranty claim and the employee would be caught. It seems more likely that more than 10 were made, and/or there was at least one that was a dud. Or given the frequency of typos on the site's listings, maybe it's a typo? Although that's such a weird typo to make cause it's in the same sentence.
Looking at the other weird listing Contrails caught, it's definitely a typo. The listing is for a regular Silver concert, but the description says it's for a Red.
I do feel a little bad for all the piling on Terry and his business. His sales personality is, well, not everyone's cup of tea, and seeing his videos and listings, I think he needs to pay more attention to details. I definitely think what happened to Rooster's not right. But I'm still inclined to think Terry's not trying to be a dishonest seller. Again, I bought from him with no problems (although I basically asked for my uke untouched). If he had something I wanted that I could not get elsewhere, I might buy from him again. Maybe I'm giving him some benefit of the doubt because it's a small business and not a big corporation. And I definitely think he needs to rectify problems with his customers. I'm not really trying to defend the guy, I just get wary when it seems like a mob might form.
Big picture-wise, I can kind of see why some retailers like Andrew, Mike, and others might frequent UU less often than they used to. Aside from being busy running their operations, navigating social media and forums must be a minefield, and it seems so easy to run afoul of someone by saying the wrong thing or making a mistake. I think HMS and Mim are exceptional in being able to cultivate their great reputations (and even then I've heard complaints about both). I do wish more ukulele shops were like them, and that retailers would come around these forums more often.