YogiTom
Well-known member
This has been pretty front and center in the mead making community, and I thought I’d share for anyone else interested in learning more about this product they should not purchase: https://vinepair.com/booze-news/anheuser-busch-autumnal-mead/
As if the hypocrisy of Bud Light—the company behind the “Dilly Dilly” ads where a mead maker is thrown in the dungeon for his “autumnal mead”—making a mead wasn’t bad enough, they’ve entered the market with a product that doesn’t mention “mead” on its label and also takes a pretty brazen branding tactic of naming it “b” so as to sound like another established meadery, namely B Nektar in Michigan who also makes several low ABV product.
While it is laughable, it is also something our industry could actually benefit from. The “big boy” is entering the pool, and making fermented honey “cool” (Although it has already been for some 12,000 years since we started keeping honeybees
) by making something approachable to mainstream consumers. The sad part is, it is those very same people who were targets of the above “Dilly Dilly” ads.
If you want to taste real mead, you’d be surprised how many there now are available all over the country. By last count, as an industry here in the US, we’ve gone from ~12 nationwide in the 1990s to well over 450 today, with more opening every week. Google one near you and support their hard work, not some marketing money grab from the big boys.
Dilly Dilly! :cheers:
As if the hypocrisy of Bud Light—the company behind the “Dilly Dilly” ads where a mead maker is thrown in the dungeon for his “autumnal mead”—making a mead wasn’t bad enough, they’ve entered the market with a product that doesn’t mention “mead” on its label and also takes a pretty brazen branding tactic of naming it “b” so as to sound like another established meadery, namely B Nektar in Michigan who also makes several low ABV product.
While it is laughable, it is also something our industry could actually benefit from. The “big boy” is entering the pool, and making fermented honey “cool” (Although it has already been for some 12,000 years since we started keeping honeybees
) by making something approachable to mainstream consumers. The sad part is, it is those very same people who were targets of the above “Dilly Dilly” ads.If you want to taste real mead, you’d be surprised how many there now are available all over the country. By last count, as an industry here in the US, we’ve gone from ~12 nationwide in the 1990s to well over 450 today, with more opening every week. Google one near you and support their hard work, not some marketing money grab from the big boys.
Dilly Dilly! :cheers:
