YogiTom
Well-known member
Well, a couple of things. First, to sell a luxury good, you'd have to market it to appeal to the luxury market. Starting this product off at a high end crafts or art fair, especially a curated one, such as the Affaire in the Garden in Beverly Hills, which is reasonably close to them, would have gone a long way in establishing them in a higher end market BEFORE they get cheaply copied and it becomes harder to differentiate themselves. Second, they should truly understand their market. A market for an expensive piece of high quality, functional art with great woods and design elements is not the same market as the probably non-existent one for an expensive, basic plywood functional object, devoid of the beautiful artistic elements and gorgeous woods.
Points well taken. I respectfully disagree that they don’t understand their market, and will leave it at that.