If you watch and listen to the video around 16:50, the analogy of a toy just dies and kills the credibility of anyone who thinks the Pyro Pineapple Sunday is a child's toy and not a complex sounding musical instrument.
Essentially the Koalaha design team have taken a plain looking, but nice sounding, piece of spruce and have made it look interesting. Paying homage to the pineapple motif which has a lot of significance to ukulele design innovations. It would have a challenging look to those who are stuck in 2018/19, but I think it is going to plant a seed or some ideas into the minds of 21st Century ukulele designers. The combination of the ancient art of pyrography which has references to fire, combined with the instrument of the new age, the ukulele, makes a very interesting combination for creatives.
It looks like it retails for around US$2000 at the moment, that may well be a bargain price in ten years time. Those who want to call themselves serious collectors really need to consider getting one for the collection if they want to say they have a good representative 21st Century ukulele collection.
Those of us who are more players and hoarders and accumulators will bork at the price at the price, unless we have some sort of special reason to buy it. But we can watch and enjoy the videos and photos and confidently share our opinions on UU.