This is an eBay listing with a starting price. That is very different from a selling price. There is no "Buy It Now" and just started a one week bidding listing.
Forcing someone to make the first bid more than $1,200 will slow down activity. If you want to guarantee receiving $1,200 or more, make that the reserve. I always start at $0.99, and I never have a reserve. On a uke like that, people are not going to let it go for a low price. A low starting prices guarantees lots of activity.