I may have typed that a bit stongly.
I'm just saying that the main reason I come to UU these days is for the social aspect of the forum.
I fully support your busness endevors. I don't complain about ads on the site (except when they went bonkers with the popups etc),I help to report spammers, and I promote UU with local Ukulele players. Now, true, I haven't bought the UU Prime account, but as I said, my main reason to visit UU is for the social aspect of the Forum.
I have run a forum before. It isn't easy, the spammers/bots make it a pain, but you seem to have a great bunch of mods here.
In my oppinion, the forum is what makes UU what it is, A wonderfull Community of peeps sharing a love of the uke. however, without the forum, There is no community. Just my 2 cents.