Thanks for another great review Baz.
Shure was pretty late to the game for mobile recording & iOS devices.
Had I not already purchased and been very happy with an Apogee MiC (thanks Libranian/Andrew!), I might have explored one of these when they came out.
For folks just starting out, this Shure MV88 is a very nice option too. Brenda (SoloRule) I think has been using one of these for her videos over the past year, and they also sound very good to me.
One thing to add, as mentioned to me by Brenda (SoloRule) after she saw what I posted above, is that the higher price for better audio devices is usually a deterrent for beginners since they typically want the cheapest thing possible and likely will not pay more, for something that performs and sounds better.
Due to lack of experience and despite advice from those of us who have been down this path a number of times, they end up with lesser quality, but 'passable' audio recordings. Having a high-end point of reference will prevent this, but not everyone has access to, or even cares to explore better options
It comes down to proving once again that the 'buy cheap, buy twice' law comes into effect once they discover that a $30 mic sounds bad compared to a $150+ mic, and then the upgrade cycle begins until the budget is maxed out.
This perspective is made worse when too many folks are listening back on laptop, tablet or phones, with TINY built-in speakers, and/or cheap headphones, all of which fail greatly in reproducing 'accurate' (but not necessarily 'audiophile') audio fidelity, and all of this is due to the physics involved in a small speaker as a limited bandwidth of the frequency spectrum that it can reproduce, usually very focused on midrange and sacrificing most of the bass and treble and 'presence' of better speakers and headphones.
You can get very good fidelity from a $50 pair of Koss Porta-Pro headphones, and/or a $75 pair of Sony MDS965s, and even AKG now has the K40s or K70s for about $40 which are very good too.
One need not spend $200 for a set of Grado or $450 for BeyerDynamic or $800 for Sennheiser cans these days, but all of the ear-pods or ear-buds that sell for under $150 are very much like a string tied to a tin can in comparison to the better ear-pods, but it is a hard sell for folks to justify this expense.